Volvo Ocena Race
I am thrilled to have joined the young, agile and dynamic team at the Volvo Ocean Race. I look forward to engaging a wider audience with the race than ever before ...
Wednesday 03 February 2010, 10:00 GMT
Adam Binns has joined the Volvo Ocean Race as Director of Television.
Binns, 35, was formerly Commercial Director of Dutch television and production company, Off the Fence. His professional background includes senior positions at ITV, BSkyB and TWI.
Binns has worked in the television and film industry for 14 years on a range of projects including Formula One, UEFA Champions League and the Rugby World Cup.
He has extensive experience in commercial broadcast negotiation and will be responsible for devising and implementing the broadcast strategy for the race.
In hiring Binns, Volvo Ocean Race CEO Knut Frostad continues the trend of recruiting the most forward thinking and highly motivated candidates from outside the sailing world.
"I am thrilled to have joined the young, agile and dynamic team at the Volvo Ocean Race. We have a great heritage to build upon and Knut's vision for the event is a real step change. From our new home in Alicante, I look forward to engaging a wider audience with the Volvo Ocean Race than ever before," Binns said.
More announcements are expected this spring as Frostad continues to build his team to deliver the next race.